Executive Access Interviews Fabindia’s CEO

Executive Access sat down with Subrata Datta, CEO of Fabindia, to discuss the growth and future of the brand.

What is the current focus area for Fabindia and how do you see the brand growing in the next 3-5 years?

Datta: Fabindia is recognized as an iconic Indian brand – our focus is on increasing the outreach and making the brand more accessible. The three areas that we have identified for the next 3-5 years are marketing, e-commerce and franchising.

Traditionally, Fabindia has grown largely through word-of-mouth. We are now looking at a more focused communication with all our stakeholders.

E-commerce and Omni-channel is definitely an area that we will be actively investing in. Retail is at a very exciting juncture, especially in India. We feel this is the right time to make our retail presence in the online space as a single brand entity. We will be working towards from the learnings of the west, and leapfrogging into seamless integration of online and brick and mortar.

Franchising is the other area that we definitely view as a growth driver – this has enabled us to leverage local knowledge and relationships, especially in the smaller Tier 3 and 4 towns where company run stores do not typically prove viable.

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