Chief Marketing Officer Tenure Climbs to 48 Months

The average tenure for chief marketing officers of leading U.S. consumer brand companies increased to 48 months in 2014, according to the 11th annual CMO tenure study by executive search consulting firm Spencer Stuart. The 2014 figure is double CMO tenure in 2004 when Spencer Stuart began formally tracking CMO tenure and represents the first increase in tenure since 2011, when it was 43 months. Data for this year’s CMO tenure study was based on an analysis of tenure of CMOs of the top 100 advertised brands.

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